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Relevant Social Media Statistics for 2011

1. Over 50% of the world’s population is under 30-years-old
2. In 10 years over 40% of the Fortune 500 will no longer be here
3. Social Media has overtaken porn as the #1 activity on the Web
4. Facebook tops Google for weekly traffic in the U.S.
5. 1 in 5 couples meet online; 3 in 5 gay couples meet online
6. 1 in 5 divorces are blamed on Facebook
7. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
8. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
9. If Facebook were a country it would be the world’s 3rd largest and 2x the size of the U.S. population
10. 80% of companies use social media for recruitment; % of these using LinkedIn 95%

Sources of Social Media Statistics:

1. Source: http://www.census.gov/cgi-bin/brokerhttp://www.census.gov/ipc/www/idb/worldpopinfo.php [roughly 52% based on table data] | 2010 U.S. 310,232,863 | 2010 World 6,814,609,654 | 30 and under: 3,548,760,268 / 6,814,609,654 = 52% http://sasweb.ssd.census.gov/idb/worldpopinfo.html
2. Babson Olin School of Business Advertisement, Fast Company April 2011, page 121. 40% of companies at top of fortune 500 rankings were no longer there in 2010
3. Source: Huffington Post
4. Source: Hitwise Intelligence Heather Dougherty http://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html
5. Michael J. Rosenfeld, Stanford University* and Reuben J. Thomas, The City College of New York; Meeting Online: The Rise of the Internet as a Social Intermediary,Page 46,http://news.stanford.edu/news/2010/february8/rosenfeld-online-dating-02112010.htmlhttp://www.stanford.edu/~mrosenfe/Rosenfeld_How_Couples_Meet_Working_Paper.pdf; Via: Adam Gorlik, “Forget Cupid. Online connections have valentines falling in love, Stanford researcher says,” Stanford University News,
http://news.stanford.edu/news/2010/february8/rosenfeld-online-dating-02112010.html;
1 out of 5 is also supported by Match.com Blog: http://blog.match.com/2010/05/17/stay-up-to-date-introducing-the-official-match-com-blog/
6. Tony Cooper, “One in Five U.S. Divorces Fueled by Facebook, Social Media, Recent survey by AAML shows Facebook-related antics, extramarital activity burgeoning,” San Diego News, http://www.sandiego.com/news/one-in-five-u.s.-divorces-fueled-by-facebook-social-media
7. Opinion, not a statistic
8. Source: U.S. Department of Education Study
9. Facebook and world population data
10. Source: Jobvite Social Recruitment Survey



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